The phivida brand represents health and wellness in ourselves and in nature. It is made up of “Phi” , the naturally recurring and infinite sequence of numbers known as the Fibonacci Sequence, and “Vida” or the Spanish/Italian word for “life”. The seed of life icon is seven overlapping circles representing the stages of creation. Philosophers revere it as the blueprint for the origins of all life. To reflect the brand values of health and wellness, Ayurvedic design elements were incorporated into all the packaging and label designs.