Easy Sweets Bake Shoppe

BrandBear recently designed the brand identity, packaging, marketing collateral and website for Easy Sweets Baked Goods – a line of delicious, allergy-friendly baked goods that are sold both wholesale and in specialty food stores in North America. Formerly branded as Two Moms Baked Goods, Easy Sweets was born out of the increased need for high quality, all natural, desserts that are tree nut free, peanut free, sesame seed free and dairy free. BrandBear developed the brand strategy, naming and design for the brand, created advertisements, signage, digital and print collateral and finally a line of packaging for 9 different flavours of regular and gluten free cookies, brownies and blondies.


With our team of developers, BrandBear created this user-friendly, responsive, e-commerce website where customers can easily order custom cakes and other baked goods. BrandBear utilized design elements from the branding and packaging to create increased identification and recognition of the new brand.