Bio Bake

Biobake, a manufacturer of specialty breads, crackers and dips for consumers with digestive problems, approached us to create a brand that reflected its emphasis on quality, natural and organic ingredients. With this in mind, we created an identity that had a hand-crafted feel and combined traditional and modern design elements in the packaging to convey authenticity and its position as a gourmet brand. An architectural system of subtle stripes and strong colour coding for the flavour names was used throughout that helped to differentiate skus while instrumental in creating an identifiable family of products. A story was created that described the emphasis on simple but delicious products made with love and the use of only good-for-you organic ingredients .