Alternative Food Network
Alternative Food Network connects people who live with or manage food restrictions for medical or lifestyle reasons with practical help in cooking and dealing with their daily dietary challenges. Through helpful videos and podcasts, AFN fosters a “can-do” approach to mindful eating and achieving optimal health.
BrandBear was involved from the beginning in every aspect of the marketing including the strategy for the brand, the design of the logo, writing content for and designing the website and marketing collateral. The strategy was to create a friendly and inviting brand identity and a user friendly website that would appeal to a range of ages and primary care givers.