Our Process
Our Process
Let’s Make the Journey Together
We use our holistic branding approach on all of our projects, helping you every step of the way.
Research
We start with research to clearly define the current marketplace and identify opportunities, trends and needs. Then we ask questions…many questions…. because great design involves problem solving. We work to understand your brand’s image, goals, audience, project parameters and desired outcomes. We research your intended audiences and study the competition to discover strategies for solving your problems effectively and memorably.
Strategy
We uncover insights and create design strategy that explores concept development and reveals your unique selling proposition (USP). At this stage we will present and share this information with you for discussion.
Strategy
We uncover insights and create design strategy that explores concept development and reveals your unique selling proposition (USP). At this stage we will present and share this information with you for discussion.
Creative
Once this is established, we translate your USP and core message visually through design exploration. Every choice, from layout and colour to type size and style is made with your communication goals in mind. We work with you to turn these concepts into comprehensive design directions. .
Implementation
All the planning in the world is wasted without proper execution. Once the final design is ready for production, we work with you to create and/or gather needed text and images. We proof and refine the design, check, double-check, and proof again. For website projects, we test and retest your site’s programming to make sure it works on all devices. We work closely with all vendors to ensure that your finished product meets our (and your) standards of excellence.
Implementation
All the planning in the world is wasted without proper execution. Once the final design is ready for production, we work with you to create and/or gather needed text and images. We proof and refine the design, check, double-check, and proof again. For website projects, we test and retest your site’s programming to make sure it works on all devices. We work closely with all vendors to ensure that your finished product meets our (and your) standards of excellence.
Evaluation
Our work continues even after we have delivered the project. We work with you to gather feedback and evaluate both the working process and the response from the target audiences.
